iTopPools ("we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit itoppools.com or use our services.

Information We Collect

We collect information you provide directly, including:

Name, email address, phone number, and property address (via our quote form)
Project preferences such as budget, timeline, and service interests
Communications you send to us via email, phone, or contact forms

We also collect information automatically:

Browser type, device information, and IP address
Pages visited, time on site, and referring URLs
UTM parameters and campaign tracking data
Cookies and similar tracking technologies

How We Use Your Information

To respond to your quote requests and schedule consultations
To communicate about your pool project via phone (including AI-assisted calls), email, or text
To improve our website and marketing efforts
To comply with legal obligations

AI-Assisted Communications

We may use AI-assisted technology to make initial outreach calls to leads who have submitted our quote form. By submitting the form and checking the consent box, you agree to receive such calls. You may opt out at any time by replying STOP to any text message or contacting us directly.

Information Sharing

We do not sell your personal information. We may share your data with service providers who assist with our operations (e.g., email delivery, analytics, CRM), but only as necessary to provide our services.

Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy, or as required by law. You may request deletion of your data by contacting us at hello@itoppools.com.

Your Rights

You have the right to access, correct, or delete your personal information. Florida residents may have additional rights under applicable state privacy laws. Contact us at hello@itoppools.com to exercise these rights.

Contact Us

If you have questions about this Privacy Policy, contact us at:
Email: hello@itoppools.com
Phone: (904) 815-0621
Jacksonville, FL